Hello there! My name is Simona and I have three big passions: art, geology (MSc) and… marketing! I was born and raised in Italy, but Pasadena has been my family’s home for over 15 years. In this beautiful city, I’ve built a life with my two kids, two guinea pigs and… one husband! Back in Italy, when I was still a student, I created Soldissimi.it and it was an immediate success! It was launched in August 2000 as the very first Italian website promoting contests and coupons, with an ever growing community that is still very active and ranked n. 1 in Italy even today!

Undoubtedly, the question lingering in your mind at this point is: why Luckybug? Moreover, why should your company contemplate expansion into the Italian market?

Why Luckybug

The story begins with my Californian adventure, a journey that unveiled the stark contrasts and subtle nuances defining marketing strategies in the United States and Italy. These markets, seemingly similar, harbor distinctive dynamics that only insiders truly comprehend. After all, even the perfect pizza recipe can falter if it fails to resonate with Italian tastes. Crafting a winning narrative and matching products to the right audience on both sides of the ocean demands an intimate familiarity with the cultural and behavioral intricacies of both regions.

That is where our uniqueness becomes your strength: we know how to talk effectively to Italian consumers and we understand the American market and the requirements of American companies and startups. It is a win-win! This synergy spells success! With an extensive network, over two decades of honed expertise, and a versatile range of solutions that cater to diverse budgets, we emerge as your partners in progress.

Why the Italian market matters

Now, addressing the elephant in the room: why should you bother about the Italian market? Well, Italy stands as one of the globe’s significant economic powerhouses. The widespread penetration of the Internet coupled with a diverse and robust consumer base renders Italy an alluring destination. And with the surge of online shopping, Italy emerges as the European epicenter of opportunities to magnify your business’s reach. It’s not just about Italy – it’s about a strategic stepping stone to test new services primed for global launches. Our belief is so strong that we even sought validation from an AI expert – and it concurred!

The gateway to unlocking Italy’s potential lies with Luckybug. Contact us and let’s build your next success story together.